Thursday, 22 March 2012

Have A Cracking Good Easter!

 It’s finally spring, and at Green Achiever we are looking to the remaining year ahead. With yesterday’s budget announced, it can be argued that the outcome on the government’s incentives for environmental sustainability is pretty negative. The guardian’s Damian Carrington’s sums up the 2012 budget in his Environment Blog here: 

 So it’s nearing the end of March and with Easter just around the corner; I thought I’d share some of my tasty Easter treats and info with you all.

 When researching the most popular Easter Egg brands, both Nestle and Cadbury seem to be taking the environment into great consideration when designing their Easter Egg packaging.

 This is fantastic news for the environment, as approximately 80 million chocolate eggs are sold in the UK at Easter which generates around 4,370 tonnes of card and 160 tonnes of foil waste. Most of the plastic packaging used is still not recyclable yet, which means it will end up in landfills.

 So this Easter why not make a card out of recycled card and personalise it for that special someone, or even an amusing e-card.


Nestlé Go The ‘Eggstra’ Mile for Easter with 100% Recyclable Eggs
Today, Nestlé UK & Ireland is the first major confectioner to announce its entire Easter egg packaging is 100% recyclable by replacing rigid plastic with cardboard in its mug eggs.

With Easter eggs creating 3,000 tonnes of UK waste each year*, the manufacturer of SMARTIES®, KIT KAT® and AERO® Easter eggs, has become the first major confectioner to remove plastic packaging from all its eggs – the culmination of a six year process that has saved 726 tonnes of plastic waste going to landfill per year**.


Supporting our environment at easter
In 2008, we launched the award winning Eco Egg range; yummy Easter eggs wrapped simply in foil. The range includes Cadbury Treasure Eggs, with a 68% reduction in packaging and the Cadbury Egg Heads, with a 39% reduction.
We have also been reducing the amount of packaging used in our Medium, Large and Giant boxed Easter Eggs ranges.  For example, we now use 40% less packing for our Medium boxed eggs.Our Easter packaging reductions across the range to date have enabled us to remove over 2,290 Cadbury lorry loads from the road.
We also continue to work with the National Trust on Easter Egg Trails that support family time together. Since 2008, there have been 2.9 million attendees to the National Trust & Cadbury Egg Trails. For more information, visit

For information on exciting gift ideas and more information on how to have a green Easter, visit HERE

1 comment:

  1. Thank you so much for posting. I have been looking for something like energy